Expertise

Strategic Technology Leadership & AI Innovation

Senior technology leader bridging cutting-edge AI capabilities with practical business outcomes. I specialise in building intelligent automation systems, advanced measurement frameworks, and leading cross-functional teams to implement scalable technology solutions.

What I Build

UTMHub screenshot
SaaS Platform

UTMHub

Streamlined UTM management with GA4 channel attribution

SaaS platform for marketing teams to build trackable URLs with GA4 channel attribution. Streamlines UTM parameter management, ensuring consistent campaign tracking and accurate analytics across marketing channels.

ReactCloudflare WorkersSaaSGA4 Integration
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Leadership & Strategy

I build, mentor, and lead high-performance teams while driving exceptional client relationships and stakeholder engagement. My approach combines systematic people development with strategic business alignment - growing teams and businesses together.

People Development & Team Leadership

Team Building, Restructuring & ScalingMentoring & Coaching (20+)Talent Development & Career PathwaysHiring & Interview Process DesignPerformance Management & AnalyticsChange Management & Training ProgramsSkills Assessment & Gap Analysis

Business Engagement & Communication

Strategic Account Management & RetentionExecutive Stakeholder CommunicationClient Pitches, Presentations & TrainingRelationship Management & Service ExcellenceThought Leadership & Conference SpeakingCross-functional Collaboration & AlignmentKnowledge Documentation & Transfer

Technical Expertise & Platform Mastery

Advertising

RTB Programmatic BuyingCookieless & PrivacyTracking Templates & UTMGoogle Apps/Ads ScriptEmail MarketingImpression, Click & Ad TagsGoogle Merchant CenterProduct Catalogue Feeds

Measurement

Advanced Google Tag ManagerServer-Side Tagging (sGTM)Meta Conversions APIAdobe AnalyticsAmplitudeGoogle AnalyticsAppsflyer

SEO

Google Search ConsoleJSON-LD Structured DataScreaming Frog

Data & AI Analysis

Advanced SpreadsheetsRegular Expressions (RegEx)Python & R ProgrammingExcel Power QuerySQL & BigQueryAI Prompt EngineeringLLM API IntegrationClaude CodeGoogle Looker StudioMicrosoft PowerBIAutomated Data Processing

Web & Development

HTTP Requests & API IntegrationReact/Vite/HonoHTML/CSSCloudflare WorkersGit & GitHubDevOps - CI/CDAI-Assisted DevelopmentServer-Side ImplementationSecurity Headers & Best Practices

Productivity & System Operations

Cross-Platform OperationsSystem Integration & ArchitectureAI-Enhanced Workflow DesignNotion & Advanced DocumentationProcess AutomationAudio/Video Technical Standards

Enterprise Cloud Administration

Domain & DNS ManagementGoogle Workspace AdministrationMicrosoft 365 AdministrationEmail Security (DKIM, SPF, DMARC)Cloud Infrastructure SetupSaaS Integration & Automation

Infrastructure & Advanced Systems

Private Lab Infrastructure DesignServer Administration & VPS ManagementNetwork Architecture & SecurityVirtualization & Container TechnologiesDocker & KubernetesZero-Trust Security ImplementationBlockchain Node OperationsInfrastructure Automation

AI Coding Assistants & Personal AI Systems

Hands-on expertise setting up teams with AI coding assistants and building personal knowledge systems powered by AI. I help developers and professionals adopt these tools effectively - from configuring Claude Code with best practices and conventions, to designing Life OS architectures that turn AI assistants into genuine productivity multipliers.

AI-Assisted Development

Claude Code Setup & Best PracticesOpenAI Codex & Gemini CLIOpenClaw & Open-Source AI ToolingAI Coding Workflow DesignTeam Onboarding & Training ProgramsCustom Rules & Convention FilesMCP Server Integration

Personal AI & Knowledge Systems

Claude for Professional ProductivityPersonal Knowledge Management (Life OS)AI-Native Note-Taking & DocumentationCustom AI Assistant ConfigurationPrompt Libraries & Workflow TemplatesCross-Platform AI Integration

Advertising & Programmatic Platform Expertise

Extensive hands-on experience across addressable and programmatic media buying, supply path optimisation (SPO), and bid request analysis across major advertising platforms. Specialising in cross-platform attribution, server-side tracking implementations, and martech solution architecture - combining AI-driven optimisation strategies with deep technical expertise in enterprise-scale campaign operations.

MetaGoogle AdsTeadsDV360CM360SA360TheTradeDeskVistar MediaYahoo DSPTikTok AdsZemantaSnapchatSpotifyLinkedinTaboolaOutbrainQuoraX AdsReddit

Open Source & Community

Cloudflare Workers React Boilerplate

Production-ready edge-native web app boilerplate with React 19, AI integration, and automated deployment.

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Claude Code MCP Server Selector

TUI for managing Model Context Protocol servers in Claude Code, optimising AI context window efficiency.

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Collection of Platform Click ID Parameters

Global database of URL parameters for analytics filtering and ad platform pixel trigger optimisation.

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IPmeta Tag Template for GA4

Official GTM Community template for advanced spam and bot traffic filtering with GA4.

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Google Chat Tag Template

GTM template for real-time conversion notifications through Google Workspace Chat.

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GTM-integration-Hugo

Google Tag Manager integration framework for Hugo static sites with environment-specific deployment.

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GitHub Contribution Activity

Daily contributions across public and private repositories over the past year. View my full profile on GitHub.

Henrik's GitHub contribution graph showing daily activity over the past year