Strategic Technology Consultancy
Most businesses know AI and automation can transform their operations. Few have someone who can make it actually work.
I build working systems that deliver measurable outcomes - not slide decks, not proof-of-concepts that never ship. From intelligent automation that recovers six-figure revenue to measurement frameworks that drive real decisions, I deliver solutions that justify their investment within months.
Who I Work With
What I Deliver
AI & Intelligent Automation
Systems that reduce manual work by 70-90% and recover revenue you did not know you were losing.
- Workflow automation that replaces hours of manual coordination with intelligent orchestration
- RAG knowledge systems that give teams instant access to institutional knowledge
- AI agent development for customer service, data processing, and task automation
- Enterprise AI migration with staff training and ongoing support
Analytics & Measurement
Measurement frameworks that drive real decisions, not dashboards that gather dust.
- GA4 enterprise implementations with custom reporting and conversion optimisation
- Server-side tracking (GTM SS, Meta CAPI) for accurate attribution in a cookieless world
- Advanced measurement planning with KPI mapping and implementation
- Business intelligence dashboards with real-time performance monitoring
AI Coding Assistants & Team Upskilling
Get your team productive with AI coding assistants, personal AI workflows, and structured knowledge systems.
- Claude Code, Codex, and Gemini CLI setup with team-wide best practices and conventions
- Hands-on training for developers adopting AI-assisted development workflows
- Personal and professional productivity systems using Claude and AI assistants
- Custom knowledge management and Life OS architectures built on AI-native tooling
Digital Products & Web Applications
Production-grade digital products built for performance, shipped fast, and validated with data.
- SaaS platforms and consumer-facing web applications on modern cloud infrastructure
- Data pipeline architecture for scalable collection and processing
- Rapid prototyping with evidence-based iteration
- Full-stack development on Cloudflare Workers, React, and Node.js
How We Work Together
Every engagement starts with a discovery conversation to understand your situation, objectives, and constraints. From there, we agree on the right model for your needs.
Strategic Advisory
Ongoing access to senior technical guidance without the overhead of a full-time hire. Ideal for leadership teams navigating AI adoption, technology decisions, or digital transformation.
Regular strategy sessions, architecture reviews, and on-call advisory. I integrate with your leadership rhythm - board meetings, planning cycles, and key decision points.
Project-Based
Defined scope, clear deliverables, phased execution. Each engagement follows a structured approach: diagnostic, planning, build, and handover with documentation and training.
Projects begin with a paid diagnostic phase that produces a roadmap and go/no-go recommendation. No surprises, no scope creep - just a clear path from problem to working solution.
Embedded / Fractional
Part-time technical leadership embedded within your team. The strategic capability of a senior technology hire at a fraction of the cost, starting in days rather than months.
I work alongside your team 1-3 days per week, owning outcomes across architecture decisions, team development, and hands-on delivery. Includes structured knowledge transfer so your team grows with each engagement.
Case Study
75% reduction in administrative time. AUD 285,000 in recovered revenue.
Transforming Advertising Agency Operations Through Intelligent Automation
Team Size: 150+ creative and account management professionals
Core Challenge: Manual campaign workflows causing delays, errors, and team burnout
The Challenge
A leading advertising agency was struggling with complex, manual project workflows that involved multiple stakeholders, tight deadlines, and extensive documentation requirements. Their creative teams were spending 40% of their time on administrative tasks rather than strategic creative work.
- Manual project briefing process taking 2-3 days per campaign
- Inconsistent data entry across finance, creative, and client management systems
- No real-time visibility into project status or resource allocation
- Revenue leakage from unbilled hours and delayed invoicing
- High stress levels and overtime due to manual coordination tasks
The Solution
I designed and implemented a comprehensive automation ecosystem centred around Asana as the primary workflow engine, with intelligent integrations across their entire technology stack.
Intelligent Project Initiation
Automated Asana project creation from client briefs with smart task assignment based on team availability and expertise
Financial System Integration
Custom API integrations connecting Asana to accounting software for automatic time tracking, expense allocation, and invoice generation
Real-Time Analytics Dashboard
Executive dashboard providing live insights into project profitability, team utilisation, and revenue pipeline
Smart Resource Management
AI-powered resource allocation system that prevents overbooking and optimises team capacity across projects
Automated Reporting
Weekly stakeholder reports automatically generated from Asana data with key performance metrics and alerts
The Results
Within 12 weeks of implementation, the agency experienced transformational improvements across all key metrics:
Technology Stack
- Asana API for workflow automation
- Python scripts for data processing and integration
- REST API integrations with finance and CRM systems
- Cloudflare Workers Functions for serverless automation
- Power BI for executive dashboard and reporting
- Zapier for rapid prototyping and non-technical integrations
"The workflow automation Henrik implemented has significantly improved our project delivery times and reduced administrative overhead. The investment paid for itself within four months, and our ROI continues to grow as the system scales with our business."
- Operations Manager, Global Advertising Agency
Quality Guarantee
Every engagement is backed by my commitment to excellence. If the delivered solution does not meet the agreed specifications or your satisfaction, I will work to resolve any issues at no additional cost.
Frequently Asked Questions
What services do you offer?
I deliver AI and intelligent automation, analytics and measurement frameworks, AI coding assistant setup and team upskilling, and digital product development. Each engagement is tailored to the specific needs of the business rather than following a one-size-fits-all approach.
How do engagements typically work?
Every engagement starts with a discovery conversation to understand your situation, objectives, and constraints. From there, we agree on the right model: strategic advisory for ongoing guidance, project-based for defined deliverables, or embedded/fractional for part-time technical leadership within your team.
Do you work remotely or only in Perth?
I am based in Perth, Australia, and work with clients both locally and remotely. Most advisory and project-based engagements are delivered remotely, while embedded/fractional roles can include on-site days depending on location and requirements.
What industries do you work with?
I work across a range of industries including digital agencies, marketing teams, scaling businesses, and organisations navigating AI adoption. Past engagements have spanned advertising, media, wildlife conservation, SaaS, and enterprise operations.
What results can I expect?
Results vary by engagement, but past projects have delivered measurable outcomes including 75% reductions in administrative time, AUD 285,000 in recovered revenue, and 60% faster project delivery. Every engagement is structured around clear, quantifiable goals agreed upfront.
How do I get started?
The easiest way to start is by booking a complimentary 30-minute discovery call. You will leave with actionable recommendations for your situation, regardless of whether we work together. Alternatively, you can send a message through the contact form.
Let's Talk
Book a complimentary 30-minute discovery call. You will leave with actionable recommendations for your situation, regardless of whether we work together.