Henrik Söderlund
Technology Leader & Automation Architect.
I build automation, analytics infrastructure, and digital products that free teams to focus on higher-value work - and give them the systems thinking to keep improving long after the engagement ends.
Hello!
Businesses come to me when manual work is consuming hours that should go toward growth, when reporting can't keep pace with decision-making, and when teams need someone who can see the full picture and fix it properly. I work across the full surface - workflow automation with AI, server-side tracking, measurement frameworks, custom reporting, security hardening - and what I leave behind goes beyond the deliverables: working systems, full documentation, streamlined operations, and teams that have started thinking in systems themselves. Staff who were buried in repetitive processes start identifying their own efficiencies. That compounding effect is where the real value sits.
The range comes from building on both sides. I founded and grew the award-winning Creme Digital , then moved into enterprise media at Initiative Perth ( KINESSO , Interpublic Group ), where I built measurement systems for large-scale programmatic campaigns and led teams through difficult transitions. Agency founder and enterprise operator - that combination means I know what is technically possible and what is actually worth doing. I don't stop at implementation. I keep going until the operation runs the way it should, and the team has learned to spot the next automation themselves.