Skills
👷🏻♂️ Consultancy & Areas of Expertise
A technologist to the core, I delve deep into systems, concepts, software, tools, services and methodologies to unravel new ways to improve productivity, team effectiveness and reduce friction in the workplace. I’ve accumulated a broad set of varying skills across a wide range of applications.
Advertising
RTB Programmatic Media Buying
DSP & DMP Management
Cookieless & Privacy
Tracking Templates & UTM
Google Ads Script
Email Marketing Configuration
Impression, Click & Ad Tags
Google Merchant Center
Product Catalogue RSS Feeds
Measurement
Advanced Google Tag Manager
Server-Side Tagging (sGTM)
Meta Conversions API
Adobe Analytics
Amplitude
Google Universal Analytics
Google Analytics 4
Appsflyer
SEO
Google Search Console
JSON-LD Structured Data
Screaming Frog
Data Manipulation
Advanced Spreadsheet Formulae
Regular Expressions (RegEx)
Databases (SQL)
SQL queries
Google BigQuery
Google Datastudio
Microsoft PowerBI
Web & Development
HTTP Requests
HTML/CSS
Bootstrap
Hugo
Cloudflare Pages & Workers
Git
Github & Bitbucket
Basic Devops
Platform API’s
Wordpress
Shopify
Magento
Security Headers
General
Linux, Windows & macOS
System Integration
Notion & Coda.io
Chatbots
Audio/Video Codecs and Bitrates
SAAS Setup & Configuration
Domain & DNS Configuration
Google Workspace Administration
Microsoft Office 365
Email Security (DKIM, SPF, MTA-STS and DMARC)
IT & Hardware
Networking 'Homelab'
Servers & VPS
Networking
Virtual Machines
Docker & Containers
Zero-Trust Security
Cryptocurrency
Bitcoin Node
Automation
💹 Advertising Platform Experience
Deep practical and theoretical experience with a plethora of self-serve advertising platforms, including attribution models, pixel implementation, Conversions API & server-to-server tracking.
Meta Google Ads Search Google Ads Display Google Ads Performance Max Google Ads Youtube Google Ads Discovery Teads + Cookieless DV360 Yahoo DSP TikTok Ads Zemanta Snapchat Spotify Linkedin Microsoft Bing Taboola Outbrain Quora Twitter Ads Reddit Tencent Global AdsMurai Near Waze
👨🏻💻 Notable Ad Tech Contributions (github)
🔗 Collection of Platform Click ID Parameters
Collation of global list of URL parameter fur use as exclusion, inclusion, filtering of analytics and/or ad platform pixel trigger critera.
🔗 IPmeta Tag Template for GA4
Google Tag Manager Public Community template (submitted to Google) for the great spam and bot traffic filter service provided by IpMeta.
🔗 Google Chat Tag Template & Formatting Guideline
Google Tag Manager Public Community template (submitted to Google) for the chat service within Google Workspace (and gmail), which can be used to communicate website actions, such as conversions or form submissions, in real-time to client or agency teams, for faster visibility of ad performance and help troubleshoot issues with ease.
🔗 GTM-integration-Hugo
Advanced integration of Google Tag Manager for the Hugo static site generator framework. It includes a set of templates and shortcodes that supports the environments feature of Google Tag Manager that hooks into Hugo’s staging/development mode. It also supports variables for server-side tagging and custom hostnames to serve the gtm.js script.
📺 Dashboards & Visualization
Well-versed with planning and building of interactive data visualization tools such as Looker Studio (prev. Google Datastudio) and Microsoft Power BI, coupled with data-ingestion services such as Supermetrics, Google Bigquery and SQL queries.
Featured Build:
Campaign & Website Performance Dashboard
📖 Company Wiki
Using no-code tools such as Notion, Coda, Tana or Craft, below is a screenshot of an in-depth “Company Wiki” built as a knowledge base for company staff to find critical information pertaining to their role, such as claim forms, employee handbook, cheat sheets, guides and tutorials.
