# Consultancy - Henrik Soederlund

## Strategic Technology Consultancy

Most businesses know AI and automation can transform their operations. Few have someone who can make it actually work.

I build working systems that deliver measurable outcomes - not slide decks, not proof-of-concepts that never ship. From intelligent automation that recovers six-figure revenue to measurement frameworks that drive real decisions, I deliver solutions that justify their investment within months.

## Who I Work With

- **Scaling businesses** needing AI and automation to reduce operational overhead and unlock growth without proportionally increasing headcount
- **Marketing and media teams** requiring enterprise-grade analytics, server-side tracking, and measurement frameworks that stand up to scrutiny
- **Agencies and consultancies** looking for a technical partner to architect and deliver complex client solutions across AI, data, and digital platforms
- **Organisations at an inflection point** where the cost of inaction on AI adoption is becoming a competitive risk

## What I Deliver

### AI & Intelligent Automation

Systems that reduce manual work by 70-90% and recover revenue you did not know you were losing.

  - Workflow automation that replaces hours of manual coordination with intelligent orchestration
  - RAG knowledge systems that give teams instant access to institutional knowledge
  - AI agent development for customer service, data processing, and task automation
  - Enterprise AI migration with staff training and ongoing support

### Analytics & Measurement

Measurement frameworks that drive real decisions, not dashboards that gather dust.

  - GA4 enterprise implementations with custom reporting and conversion optimisation
  - Server-side tracking (GTM SS, Meta CAPI) for accurate attribution in a cookieless world
  - Advanced measurement planning with KPI mapping and implementation
  - Business intelligence dashboards with real-time performance monitoring

### AI Coding Assistants & Team Upskilling

Get your team productive with AI coding assistants, personal AI workflows, and structured knowledge systems.

  - Claude Code, Codex, and Gemini CLI setup with team-wide best practices and conventions
  - Hands-on training for developers adopting AI-assisted development workflows
  - Personal and professional productivity systems using Claude and AI assistants
  - Custom knowledge management and Life OS architectures built on AI-native tooling

### Digital Products & Web Applications

Production-grade digital products built for performance, shipped fast, and validated with data.

  - SaaS platforms and consumer-facing web applications on modern cloud infrastructure
  - Data pipeline architecture for scalable collection and processing
  - Rapid prototyping with evidence-based iteration
  - Full-stack development on Cloudflare Workers, React, and Node.js

### Performance media, by arrangement

Through an agency partnership I also run paid search and social for a small number of advertisers. I take these on where measurement and media need to be one job.

## How We Work Together

Every engagement starts with a discovery conversation to understand your situation, objectives, and constraints. From there, we agree on the right model for your needs.

### Strategic Advisory

Ongoing access to senior technical guidance without the overhead of a full-time hire. Ideal for leadership teams navigating AI adoption, technology decisions, or digital transformation.

Regular strategy sessions, architecture reviews, and on-call advisory. I integrate with your leadership rhythm - board meetings, planning cycles, and key decision points.

### Project-Based

Defined scope, clear deliverables, phased execution. Each engagement follows a structured approach: diagnostic, planning, build, and handover with documentation and training.

Projects begin with a paid diagnostic phase that produces a roadmap and go/no-go recommendation. No surprises, no scope creep - just a clear path from problem to working solution.

### Embedded / Fractional

Part-time technical leadership embedded within your team. The strategic capability of a senior technology hire at a fraction of the cost, starting in days rather than months.

I work alongside your team 1-3 days per week, owning outcomes across architecture decisions, team development, and hands-on delivery. Includes structured knowledge transfer so your team grows with each engagement.

## Success Story: Transforming Advertising Agency Operations Through Intelligent Automation

75% reduction in administrative time. AUD 285,000 in recovered revenue.

Client: Global Advertising Agency
Team: 150+ creative and account management professionals
Challenge: Manual campaign workflows causing delays, errors, and team burnout

### The Challenge

A leading advertising agency was struggling with complex, manual project workflows that involved multiple stakeholders, tight deadlines, and extensive documentation requirements. Their creative teams were spending 40% of their time on administrative tasks rather than strategic creative work.

- Manual project briefing process taking 2-3 days per campaign
- Inconsistent data entry across finance, creative, and client management systems
- No real-time visibility into project status or resource allocation
- Revenue leakage from unbilled hours and delayed invoicing
- High stress levels and overtime due to manual coordination tasks

### The Solution

I designed and implemented a comprehensive automation ecosystem centred around Asana as the primary workflow engine, with intelligent integrations across their entire technology stack.

- Intelligent Project Initiation: Automated Asana project creation from client briefs with smart task assignment based on team availability and expertise
- Financial System Integration: Custom API integrations connecting Asana to accounting software for automatic time tracking, expense allocation, and invoice generation
- Real-Time Analytics Dashboard: Executive dashboard providing live insights into project profitability, team utilisation, and revenue pipeline
- Smart Resource Management: AI-powered resource allocation system that prevents overbooking and optimises team capacity across projects
- Automated Reporting: Weekly stakeholder reports automatically generated from Asana data with key performance metrics and alerts

### The Results

Within 12 weeks of implementation, the agency experienced transformational improvements across all key metrics:

- Administrative Time Reduction: 75% - Creative teams now spend 30+ hours per week on strategic work instead of admin tasks
- Project Delivery Speed: 60% faster - Campaign launches reduced from 3 weeks to 1.2 weeks average
- Revenue Recovery: AUD 285,000 - Captured previously unbilled hours and improved invoicing accuracy
- Executive Visibility: Real-time - Leadership team now has instant access to project status and profitability data
- Team Satisfaction: 8.2/10 - Employee satisfaction increased significantly with reduced manual workload

> "The workflow automation Henrik implemented has significantly improved our project delivery times and reduced administrative overhead. The investment paid for itself within four months, and our ROI continues to grow as the system scales with our business." - Operations Manager, Global Advertising Agency